Journal @ the Eucalyptus Tree

how korean food is perceived abroad

March 16th, 2010

an interesting article from ‘the chosun ilbo’

How Korean Food Is Perceived Abroad

Korean food is unpopular and considered overpriced in the U.S., a survey shows. But it is widely popular in China and Japan, where it is seen as cheap.

The straw poll was conducted among 2,000 foreigners, 500 each in China, Japan, the U.S., and Vietnam, by consulting firm Accenture for the Ministry for Food, Agriculture, Forestry and Fisheries.

With Americans, Korean food ranked only eighth in popularity among 12 cuisines — Korean, Chinese, Dutch, French, German, Indian, Italian, Japanese, Mexican, Thai, Vietnam, and others. They enjoyed Italian and Mexican food most, followed by Japanese and Chinese. Asked why they do not enjoy Korean food, the biggest group of 18.5 percent cited a limited menu, followed by sanitary issues (15.3 percent), spiciness (13.2 percent) and price (12.5 percent). Americans in the upper income bracket earning no less than US$8,700 per month said Korean food should taste more Korean, while those in the lower income bracket with an average monthly salary less than $2,900 thought that flavor and ingredients should be adapted to American palates.

The consultants recommended that upmarket Korean restaurants in the U.S. should adhere to traditional flavors while cheaper restaurants would be well-advised to adapt to local tastes.

Asked which dish comes to mind when they think about Korean food, Chinese, Japanese and Vietnamese selected kimchi while Americans said galbi or grilled beef ribs.

In Asia, Korean food was one of the most favored dishes. In China Korean food was the most popular foreign cuisine over Japanese or Italian dishes. It was the second favored foreign dish in Vietnam and the third in Japan.

In China, a Korean meal cost an average of $8 per customer, the lowest price among 11 foreign cuisines surveyed and only a quarter of French meal, which was $37. Accenture pointed out that there are scores of Korean restaurants run by a Chinese without a proper knowledge of the cuisine and serving poor-quality dishes. It warned that the perception of Korean food as low-price and low-quality might persist.

The image of Korean food was not much better in Japan, where a meal cost on average $10. But In Vietnam, Korean meals were the second most expensive with an average $5.60 per person, following Italian food with an average price tag of $5.94.

english.chosun.com/site/data/html_dir/2010/03/16/2010031600231.html

time to learn photosynthesis…

December 28th, 2009

vegans are so full of themselves

December 22, 2009
Basics
Sorry, Vegans: Brussels Sprouts Like to Live, Too
By NATALIE ANGIER

www.nytimes.com/2009/12/22/science/22angi.html

I stopped eating pork about eight years ago, after a scientist happened to mention that the animal whose teeth most closely resemble our own is the pig. Unable to shake the image of a perky little pig flashing me a brilliant George Clooney smile, I decided it was easier to forgo the Christmas ham. A couple of years later, I gave up on all mammalian meat, period. I still eat fish and poultry, however and pour eggnog in my coffee. My dietary decisions are arbitrary and inconsistent, and when friends ask why I’m willing to try the duck but not the lamb, I don’t have a good answer. Food choices are often like that: difficult to articulate yet strongly held. And lately, debates over food choices have flared with particular vehemence.

In his new book, “Eating Animals,” the novelist Jonathan Safran Foer describes his gradual transformation from omnivorous, oblivious slacker who “waffled among any number of diets” to “committed vegetarian.” Last month, Gary Steiner, a philosopher at Bucknell University, argued on the Op-Ed page of The New York Times that people should strive to be “strict ethical vegans” like himself, avoiding all products derived from animals, including wool and silk. Killing animals for human food and finery is nothing less than “outright murder,” he said, Isaac Bashevis Singer’s “eternal Treblinka.”

But before we cede the entire moral penthouse to “committed vegetarians” and “strong ethical vegans,” we might consider that plants no more aspire to being stir-fried in a wok than a hog aspires to being peppercorn-studded in my Christmas clay pot. This is not meant as a trite argument or a chuckled aside. Plants are lively and seek to keep it that way. The more that scientists learn about the complexity of plants — their keen sensitivity to the environment, the speed with which they react to changes in the environment, and the extraordinary number of tricks that plants will rally to fight off attackers and solicit help from afar — the more impressed researchers become, and the less easily we can dismiss plants as so much fiberfill backdrop, passive sunlight collectors on which deer, antelope and vegans can conveniently graze. It’s time for a green revolution, a reseeding of our stubborn animal minds.

When plant biologists speak of their subjects, they use active verbs and vivid images. Plants “forage” for resources like light and soil nutrients and “anticipate” rough spots and opportunities. By analyzing the ratio of red light and far red light falling on their leaves, for example, they can sense the presence of other chlorophyllated competitors nearby and try to grow the other way. Their roots ride the underground “rhizosphere” and engage in cross-cultural and microbial trade.

“Plants are not static or silly,” said Monika Hilker of the Institute of Biology at the Free University of Berlin. “They respond to tactile cues, they recognize different wavelengths of light, they listen to chemical signals, they can even talk” through chemical signals. Touch, sight, hearing, speech. “These are sensory modalities and abilities we normally think of as only being in animals,” Dr. Hilker said.

Plants can’t run away from a threat but they can stand their ground. “They are very good at avoiding getting eaten,” said Linda Walling of the University of California, Riverside. “It’s an unusual situation where insects can overcome those defenses.” At the smallest nip to its leaves, specialized cells on the plant’s surface release chemicals to irritate the predator or sticky goo to entrap it. Genes in the plant’s DNA are activated to wage systemwide chemical warfare, the plant’s version of an immune response. We need terpenes, alkaloids, phenolics — let’s move.

“I’m amazed at how fast some of these things happen,” said Consuelo M. De Moraes of Pennsylvania State University. Dr. De Moraes and her colleagues did labeling experiments to clock a plant’s systemic response time and found that, in less than 20 minutes from the moment the caterpillar had begun feeding on its leaves, the plant had plucked carbon from the air and forged defensive compounds from scratch.

Just because we humans can’t hear them doesn’t mean plants don’t howl. Some of the compounds that plants generate in response to insect mastication — their feedback, you might say — are volatile chemicals that serve as cries for help. Such airborne alarm calls have been shown to attract both large predatory insects like dragon flies, which delight in caterpillar meat, and tiny parasitic insects, which can infect a caterpillar and destroy it from within.

Enemies of the plant’s enemies are not the only ones to tune into the emergency broadcast. “Some of these cues, some of these volatiles that are released when a focal plant is damaged,” said Richard Karban of the University of California, Davis, “cause other plants of the same species, or even of another species, to likewise become more resistant to herbivores.”

Yes, it’s best to nip trouble in the bud.

Dr. Hilker and her colleagues, as well as other research teams, have found that certain plants can sense when insect eggs have been deposited on their leaves and will act immediately to rid themselves of the incubating menace. They may sprout carpets of tumorlike neoplasms to knock the eggs off, or secrete ovicides to kill them, or sound the S O S. Reporting in The Proceedings of the National Academy of Sciences, Dr. Hilker and her coworkers determined that when a female cabbage butterfly lays her eggs on a brussels sprout plant and attaches her treasures to the leaves with tiny dabs of glue, the vigilant vegetable detects the presence of a simple additive in the glue, benzyl cyanide. Cued by the additive, the plant swiftly alters the chemistry of its leaf surface to beckon female parasitic wasps. Spying the anchored bounty, the female wasps in turn inject their eggs inside, the gestating wasps feed on the gestating butterflies, and the plant’s problem is solved.

Here’s the lurid Edgar Allan Poetry of it: that benzyl cyanide tip-off had been donated to the female butterfly by the male during mating. “It’s an anti-aphrodisiac pheromone, so that the female wouldn’t mate anymore,” Dr. Hilker said. “The male is trying to ensure his paternity, but he ends up endangering his own offspring.”

Plants eavesdrop on one another benignly and malignly. As they described in Science and other journals, Dr. De Moraes and her colleagues have discovered that seedlings of the dodder plant, a parasitic weed related to morning glory, can detect volatile chemicals released by potential host plants like the tomato. The young dodder then grows inexorably toward the host, until it can encircle the victim’s stem and begin sucking the life phloem right out of it. The parasite can even distinguish between the scents of healthier and weaker tomato plants and then head for the hale one.

“Even if you have quite a bit of knowledge about plants,” Dr. De Moraes said, “it’s still surprising to see how sophisticated they can be.”

It’s a small daily tragedy that we animals must kill to stay alive. Plants are the ethical autotrophs here, the ones that wrest their meals from the sun. Don’t expect them to boast: they’re too busy fighting to survive.

that being said, i’m a big proponent of ethical eating, or more generally, ethical consumption. it’s important to treat all life with reverence and to act in ways such that life flourishes. life really is the most precious resource, and it’s the one thing that once taken can never be given back.

i really do believe that the way in which you act towards life will come back to you — a cosmic karma, if you will. every living thing has the right to seek its own survival, sometimes at the expense of another living thing. so that doesn’t mean don’t eat meat, necessarily. it just means don’t kill wantonly, and perform the act as humanely as possible. i really do believe that the suffering and bad energy it creates — and the toxins the animal releases into its bloodstream under great duress — will come back to you, but if you treat life with respect, it contributes to a healthy state of mind and physical state of being.

christmas dinner

December 26th, 2009

well, another christmas away from home. it was pretty relaxed. spent christmas eve at the commander’s place, and then went to seoul to see miwa on christmas day. she made a nice christmas dinner for me and her friend doo hee.

courtesy of doo hee’s phone:

shabu shabu, 12-4-09

December 5th, 2009

so i met miwa after work in hangdang, where we sat down to a delicious meal of shabu shabu and lots of silliness, as always. miwa is so terrible though! we were walking to the train, and this hajima was selling puppies. they were so cute! well, miwa convinced me that they were for food. i was soooooo upset! turns out she was lying and was just trying to provoke me. i nearly flipped out. not cool!

thanksgiving

November 25th, 2009

i would like to take the time to wish everyone a safe and relaxing thanksgiving weekend.

it’s going to be a lonely holiday again this year. the family is on the other side of the world, and the girlfriend is working, as the koreans already celebrated chusok.

just another day in the life.

to all my brethren deployed to iraq and afghanistan, you’re in our prayers. come home alive.

the kitchen

November 25th, 2009

one of the worst things about being at camp casey is the quarters. basically, i have one room, which serves as my bedroom/living room/kitchen/storage closet, with an attached bathroom. it’s not too bad—i don’t have a roommate or have to share a suite—but it’s definitely not like living in an apartment or condo off post, as married soldiers do. the real worst things are the curfew and the remoteness of post—it takes an hour-and-a-half to get to seoul.

anyhow, sometimes the white cinderblock walls get pretty depressing, and furthermore, i am seriously lacking in storage space. especially in the kitchen. so i took matters into my own hands and attained shelving that sticks to the walls on ultra-strong suction cups, simultaneously increasing storage space and making my room feel slightly more homey…

and, of course, i have “the ex knife set” and a brand new spice rack! granted, most of the spices i went out and purchased for use on my spice rack i have never used, but they look pretty! they also smell good, and i suppose miwa can come over and cook for me =)


my little kitchenette


i bought this waffle maker when i first got to korea, and i still have never used it!


“the ex” knife holder & a jar with 31 different kinds of beans!


mmmm… spices!

insadong

August 17th, 2009

shopping & sushi - 8-16-09

so i realized i hadn’t taken very many pictures of seoul as a city. i had taken lots of pictures of stuff in seoul, especially food, but not the city itself. so i snapped a couple pictures of insadong. then, of course, i took more pictures of food.


insadong, walking towards jongo 5-ga subway station


tuna


salmon

click here to view the gallery (6 photos)

itaewon, 8-15-09

August 16th, 2009

well miwa and i went out for some sushi at a japanese restaurant in itaewon, and it was pretty decent… pics below

click here to view the gallery (8 photos)

what you get when you mix james with a new pack of stickers and invite him to your house

August 3rd, 2009

little did miwa know when she invited james over that he had just obtained a fresh, unopened pack of inanimate stickers!!! (available here). this is why you should not let james get his hands on anything remotely fun and interesting—especially not within your own house—unless you are prepared for lots of fun getting everywhere!!! :p

click here to view the gallery (24 photos)

korean cuisine

July 11th, 2009

dinner with miwa in heyhwa - 10 july 2009

click here to view the gallery (24 photos)